Amazon

Holiday

This season we focused on making Amazon the go-to for all your holiday needs.

I led a cross-channel campaign that drove repeat visits through clear value, fast delivery, and a wide gift assortment across onsite, digital, social, and OOH.

Black Friday and Cyber Monday

For a subset of the campaign, we evolved the holiday platform with a focused visual and messaging system.

This culminated in record-breaking Cyber Monday sales, the biggest shopping day in Brand’s history.

3D-OOH

I led Amazon’s first-ever 3D holiday activation, transforming its iconic box into immersive product worlds across the country, from NYC to LA.

The work generated 211M impressions and drove measurable lifts across traffic, engagement, and seasonal sales.

In addition, we developed a new brand standard for how Amazon shows up in 3D placements.