Brand And Seasonal

As the world’s largest coffee company, Starbucks rolls out five seasonal campaigns annually in parallel with larger brand work. I played a pivotal role in driving those projects from concept to execution.

Campaigns typically consist of multiple tv spots, 50-70 social posts, radio and banner ads, and a marketing activation.

There are too many projects to mention them all, but here are a few favorites:

• Launching Starbucks on TikTok and Threads

• Developing an AR game powered by smiles

• Celebrating Starbucks 50th anniversary

• Live-streaming a giant PSL that turned summer items into fall favorites

• Leaning into nostalgia and celebrating PSL’s 20th bday with Ashanti

• Creating a dog-only Starbucks for April Fools