Paid Vs Organic

I lead the team as we separated our paid and organic social feeds and developed a new creative approach that embraced the strengths of each territory:

Paid

We developed hardworking transaction driving moments that hit on crave-ability while still feeling at home in social feeds (having a social twist).

Organic

We focused on playing the long game by focusing on the community, building relationships with our audience, and shaping the brand's personality through relatable content.