Social Approach

With 67M followers, Starbucks is one of the most followed brands in the world.

For the past seven years, I've led our creative team with a focus on social, brand, and activations.

We’ve moved quick and constantly evolved to stay relevant.

Here are a few areas where I've focused:

Evolving the Look and Feel

With new platforms popping up and younger audiences tuning in we’ve seen content go from raw and unpolished to clean and curated; now video and a focus on being genuine lead the way.

I set the creative vision and drove clarity with internal teams and agencies to stay in sync with social channels.

Video

I’ve guided my team to make videos that hit the mark—relatable, craveable, entertaining, and useful.

Trending Content

Trends come and go, and they’re not always a perfect match for a brand.

I built out a nimble, empowered team, and together we’ve been able to quickly spot opportunities and jump into the right conversations.

Interactive and Dynamic

We recently launched the “Not-So-Secret-Menu” an Instagram Broadcast channel which gives people what they want – an interactive and dynamic look behind the curtain.

We share menu hacks in a way that feels like texting with a friend