3D-OOH
The goal
During the holidays, advertising reaches peak volume. More messages, more deals, more distractions.
Amazon needed to cut through during the loudest shopping moment of the year.
The Solve
We started with the most recognizable object in retail, an Amazon box, and made it impossible to ignore.
Transforming the iconic packaging into the biggest Amazon boxes ever made, we launched the brand’s first 3D activation.
how it worked
At massive scale, the boxes opened to reveal immersive product worlds.
A LEGO Grand Prix racing thirty feet above Times Square.
A Dove bottle cascading bubbles around Penn Station.
From New York to downtown LA, the season’s top gifts were unboxed across the country.
The results
211 million impressions drove record-breaking Cyber Monday sales, contributing to the single biggest shopping day in Amazon history.
Additionally we defined and launched a new creative system for the brand’s future in 3D out-of-home.
Putting a three-hundred-foot bow on the holiday season.
Behind The Scenes
With a professional background in photography, I love any chance to hop back on set.
There's a thrill that comes from problem solving in real time with a talented crew of creatives.
Together we used practical effects to bring concepts to life, with the magic of lighting, splashing water, and some resin-filled balloons.
Role: Creative Director
Agency: SPCSHP
Photographer: Julia Stotz
Food Stylist: Callie Meyer
Production Design: Patrick Müller